Analysis of first advert - Natalie Southern

http://www.tellyads.com/show_movie.php?filename=TA6061

The story of the advert is that there’s a man in an office window that’s obviously got problems and he’s going to commit suicide, there’s a group of people waiting at the bottom with an inflatable to make sure that he doesn’t hurt himself when he hits the bottom.  Then out of the window, comes a girl, she has a snowboard with her and just jumps off.

There’s humour used in this advert too, in the fact that you think it’s the guy that’s going to jump, then the girl just comes out with a snowboard, doesn’t hesitate at all, then jumps off.

Nike adverts always promote a lot of action and adventure, they use the idea that their products would make you be able to do things that you’ve always wanted to do, and that you don’t have to think about it a lot before you do it.

The main camera shots used in this advertisment are close ups and mid shots, this is so you are able to see the difference between the 2 people in the advertisment and the expressions on their faces. One of the characters is very anxious and depressed, and the other person is rather excited and enthusiastic about being on the edge of a building ready to jump.

The colours used in this advert are actually  quite dull and dark. The main characters in the advert stand out from the background, this is so your eyes are drawn to these people. Another thing that’s brighly coloured in this advert is the snowboard, this is becuase this is Nike’s product and they want you to acknowledge that.

The product in this advert is aimed at people that like snowboarding and people that have a sense of adventure. This is people of any age, usually people that actually have some goal that they want to acheive in life, these adverts make you think that you’re able to acheive that goal by using their products.

The main technique used in this advertisment is the lifestyle technique. This is becuase people with a perticular way of living and style of doing things are attracted to this. This is becuase this is aimed mainly at people that snowboard and this is a specific sport and way of living.