The story in this advert is that of different sport super stars, and their race to training up and getting ready for a game. They all go to their training grounds, and train in Nike wear, with Nike equipment. The story in concluded by them wining at their respective sports. As time passes you see them training harder and harder, until it explodes in a glorious victory and all the work pays off.
During the advert, very clever camera work is used. The cameras start off on high angle shots showing the characters aren’t particularly good. As they train and get better and better, the camera gradually lowers, until it reaches perfect high angle shots on the victory scenes, showing their success.
During the advert, very clever camera work is used. The cameras start off on high angle shots showing the characters aren’t particularly good. As they train and get better and better, the camera gradually lowers, until it reaches perfect high angle shots on the victory scenes, showing their success.
The props in the adverts are that usually gym equipment, the actual Nike equipment.
The product is intended for all sports men and women, especially those who play: Tennis, football, basketball, boxing and running.
There is no sound track except the music.
The main technique used here is Celebrity Endorsement.
But there is also promise of benefit at a certain level.
Merit 3.2
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